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ASO terminology and definition
Learn all about app growth and app store optimization quickly.
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B
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D
E
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M
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V
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A
App Store Acquisition Channels
A/B Testing
App Ranking
App Single
App Ratings
ASO Tools
Apple Search Ads (ASA)
App Store screenshots
App Size
App Store Search
App Store Featuring
App Store Behavior
App Store Browse
App Store Update
App Store Seasonality
App Tracking Transparency (ATT)
Average revenue per user (ARPU)
Accelerated Mobile Pages (AMP)
App Store Icon
App Store Keywords Research
App Store Localization
Apple’s Product Page Optimization (PPO)
App Store Product Page
App Store Preview Videos
App Store Pre-Launch
App Store Personalization
App Store Test Traffic
App Store Video Watch Rate
App Install Rates
App Influencer Marketing
App Analytics
Artificial Intelligence (AI)
Average Revenue per Daily Active User (ARPDAU)
App Store Description Read Rate
Assisted installs
App Store and Google Play Keywords Optimization
Apple Arcade
Apple App Store Connect
App Store Audience Testing
App Store A/B testing
A/B Testing Statistics
App Store Reviews
App Store Review Engagement Rate
App Store Keywords
App Store Subtitle
App Re-Engagement
App Localization
App Discovery
App Active Users
App Metrics
Ad Mediation
App Store Optimization (ASO)
API(aka Application Programming Interface)
App category
App Store
App Store Rank
App Name/App Title
App Subtitle (App Store)
B
Boost\Burst Campaign
Banner Ad
Bounce Rate
C
Cost Per Action (CPA)
Click through rate (CTR)
CTA(Call To Action)
Churn Rate
Conversion Rate
Customer Lifetime Value (CLTV or CLV)
Click to install time (CTIT)
Cost Per Install (CPI)
D
Decisive Users
Daily Active Users (DAUs)
Deep Linking
Dashboard
E
Engagement Rate
Explorative Users
Effective Cost per Mille (eCPM)
Engagement
Emulated Devices
F
Fractional attribution
Fake Installs
G
Google Play Developer Console
Google Play Creatives
Google Play Long Description
Google Play Short Description
Google Play Featuring
Google Play Explore
Google Play Search
Google Play Ranking
Google Play Third-party Referral
Google Play Keywords
Google Play Personalization
Google Play Product Page
Geofencing
Google Play Experiments
Growth Loop
Gametech
Game Bundles
Gross Rating Point GRP
I
Incentive (Motivated) Traffic
Incentive Acquisition
Impressions
Install referrer
Install hijacking
Install fraud
Install validation
In-app events
In-app purchase (IAP)
In-app bidding
Installs per Mille (IPM)
iOS IDFA
Interstitials
In-Game Purchase
Impression Level Revenue
Incrementality
K
Keyword Localization
K-factor
Knowledge Graph
Keywords
Keyword Promotion
Keyword research
Keyword strategy
L
Long Tail Keywords
Landing Page
Lifetime value (LTV)
Loyal user
M
Mobile Growth
Marketing Automation
Monthly Active Users (MAUs)
Mobile User Acquisition Measurement
Mobile Audience Segmentation
Mobile interstitials
Multi-touch attribution
Mobile Bid Adjustments & Multi-Bidding
Mobile Attribution Window
Mobile Attribution Manipulation
Mobile App Growth
Mobile app monetization
Mobile App Retention
Mobile App Engagement
Mobile App Ads
Mobile Ad Viewability
Mobile Ad Fraud
Mobile User Acquisition
Mobile Game Marketing
Mobile Game Business Models
Mobile Delivery Platform
Mobile CPI
Mobile-First Design
N
Native App
Non-organic install (NOI)
Native Ads
O
Organic Flow
Organic User Acquisition
Offline App Marketing and TV user acquisition
Opt-in / Opt-Out
Organic install
Organic App Installs
OEM Advertising
P
Package ID
Package Install (Package ID Install)
Positions(App Ranking)
Promotion Strategy(App Marketing Strategy)
Paid App User Acquisition
Pre/Post App Store Tests
Pay Per Install
Progressive loading
Preloaded Apps
Post-Install Event
Playable Mobile Ads
R
Reward App
Re-engagement
Replicated App Store Page
Rewarded Video
Revenue Per User
Rate
Referral Program
Retention Rate
Review
S
Semantic core
Short Tail keywords
SDK
Session Length
Supply-side platform (SSP)
Suppression List
Soft Launch
SDK Integration
U
Uninstall Rate
User acquisition
Update Apps
User Lifecycle Optimization
User Behavioral Analytics (UBA)
User Segmentation
User Engagement
V
Visibility
View-Through Attribution
W
Web attribution