The Ultimate Guide to ASO Optimization: Achieve 300% Increase in Keyword Coverage Across Localization Strategies

The Ultimate Guide to ASO Optimization: Achieve 300% Increase in Keyword Coverage Across Localization Strategies

ASO Keyword Optimization Core: The Three Major Battlefields for Breaking Character Limits

1. Application Name: The Golden Combination of Brand and High-Weight Keywords

• Best practices:
• Format: Brand name + core keywords (such as "FitGlobal-Fitness Tracker").
• Avoid piling up, prioritize using precise terms with high search frequency by users.

2. Subtitle: Supplement core keywords, reject repetition

• Key rules:
• Add complementary keywords that complement the main title (such as "personalized training plan").
• Do not repeat words from the main title or keyword fields to avoid wasting characters.

3. Keyword field: The scientific game of word combination and segmentation

• Example of word formation:
• Merge "Gaode Map" and "Baidu Map" into "Gaode Baidu Map", covering the search needs of both terms.
• Word segmentation logic:
• The system automatically splits phrases (for example, "fitness app" is split into "fitness|app"), so there is no need to manually add symbols.

Cross-Localization ASO: The Hidden Lever to Unlock Global Traffic

The core principles of cross-localization ASO

• Case: After adding Spanish (Mexico) keywords to the application in the US market, English users can still trigger rankings when searching.

Global Language and Country Compatibility Matrix

6 Golden Rules for Cross-Localization

1. English globalization Use **English (British/American)** to cover 80% of the search needs in non-English speaking countries.
2. Language index verification Confirm the supported additional languages for the target country through tools such as Upup\AppTweak.
3. Zero repetition strategy In the additional languages, disable the main language keywords and prioritize covering long-tail words and variants of competitive terms.
4. Independent keywords take priority. Avoid cross-language compound words (such as English "yoga" + Spanish "meditation"), as the system cannot merge indexes.
5. Geographical relevance filtering When adding Spanish for the United States, it is necessary to evaluate whether it will affect the original strategy for the Latin American market.
6. Mixed language skills The title/subtitle remains localized, and the keyword field can mix high-weight foreign language words (such as English keywords embedded in a Spanish field).

Conclusion: The Future of ASO Optimization and Call to Action

1. Re-audit your metadata and clean up duplicate keywords.
2. Select 3-5 target countries to test cross-localization language combinations;
3. Use tools (such as Upup\AppTweak) to monitor ranking fluctuations and iterate strategies.