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ASO terminology and definition
Learn all about app growth and app store optimization quickly.
App Store Optimization (ASO) tools are software or platforms designed to help developers and marketers improve the performance of their apps in app stores such as Apple's App Store and Google Play.
App Store Optimization Agencies are specialized companies that provide App Store Optimization services to app developers and publishers.
App re-engagement (app reactivation) refers to the process of reactivating users who have used an app in the past but are now inactive, through various strategies and means, so that they return to the app and actively participate in its various functions and activities.
App Store subtitle is located Application Name Below, usually a short phrase, is used to supplement the core functions, features or unique value proposition of the application.
App Size refers to the amount of storage space an app occupies. It covers all files that make up the application, including code files, images, audio, video, data files, etc.
Apple App Store Connect is a comprehensive platform provided by Apple for developers.
App Store Rank refers to the position of an application in the search results of categories or keywords based on algorithmic calculations in Apple's App Store and Google's Google Play store.
App Store and Google Play keyword optimization is a strategy and technology specifically designed to optimize mobile applications in the two major application stores, Apple's App Store and Google's Google Play.
App visibility refers to the ease and probability of an application being discovered by users in various app stores.
App analytics refers to the process of collecting, measuring, analyzing and interpreting data related to mobile applications (Apps).
Accelerated Mobile Pages, or AMP for short, is an open-source project jointly launched by Google and several media and technology companies.
Apple product page optimization It refers to the optimization of various elements on the application product page in the Apple App Store through a series of strategies and technologies, in order to increase the exposure of the application in the App Store, attract users to click and download, and ultimately improve key indicators such as the number of downloads, user retention rate, and paid conversion rate of the application.
Artificial intelligence is a cutting-edge field that integrates knowledge from multiple disciplines such as computer science, mathematics, and psychology.
Ad Mediation, also known as ad aggregation, is a technology and strategy used in mobile applications and websites to manage and optimize ad delivery.
Average Revenue per Daily Active User (ARPDAU) is a key metric that measures the average revenue generated from each active user of a mobile app or game on a specific date.
App metrics are a set of quantifiable indicators used to measure the performance of mobile applications at various stages.
App Store Test Traffic refers to the traffic used for testing in Apple's App Store. It is a form of traffic that simulates real user visits and interactions.
App Tracking Transparency is a privacy protection feature introduced by Apple in iOS 14.5 and later versions.
The App Store Product Page is the page where users can view detailed information about an app in the app store (such as Apple's App Store or Google Play for Android).
App Store screenshots refer to the screenshots displayed by developers for their applications on application distribution platforms such as Apple's App Store.
App Store Search is a core feature provided by app stores such as Apple's App Store and Google Play.
App Store seasonality refers to the phenomenon that app performance changes periodically over time, which is closely related to seasonal factors, festivals, social events, etc.
App Store Video Watch Rate refers to the proportion of users who watch the video presentation of an app in the App Store.
App Store Preview Videos, or application store preview videos, refer to short videos that showcase applications in the App Store.
App Store Browse refers to the behavior and process of users browsing in the App Store.
App Store Localization, or application store localization, refers to the targeted adjustment and optimization of various display elements of an application in the application store based on different languages, regions, cultures, and other factors.
App Store Keywords Research refers to the process of systematically analyzing, mining and screening keywords that can be used for app search in the App Store.
App Store Pre-Release is the stage before an app is officially launched.
App Store Personalization refers to the function and strategy of the app store to customize unique app displays and recommendations for each user based on various characteristics and behavioral data of users.
App Store recommendations are an operational strategy of the Apple App Store, which uses a combination of manual screening by editors and algorithmic mechanisms to showcase high-quality apps or games in key traffic positions such as the homepage, category pages, and search results.
App Store Behavior refers to a series of operations and activities that users perform within an app store (such as the Apple App Store).
App Influencer Marketing is a marketing strategy that leverages the power of influential individuals or groups to promote mobile applications.
App category is a classification of mobile applications based on their functions, uses, audiences, etc. In various app stores, numerous apps are categorized into different categories so that users can find and discover the apps they need more efficiently.
ARPU is a figure derived by dividing the total revenue of a company during a specific period by the total number of users during that period. It is used to measure the average revenue generated by each user, reflecting the consumption capacity of users and their value contribution to the company.
App Clips is an innovative feature introduced by Apple, which is essentially a lightweight application snippet that allows users to experience some of the app's features without downloading the full app from the App Store.
API is a set of predefined functions and protocols that allow different software applications to interact and share data. Simply put, API is like a "middleman" that specifies how two software systems communicate and exchange data.
Android App Review refers to the ratings (1-5 stars) and text feedback submitted by users for applications in the Google Play store, covering evaluations of dimensions such as feature experience, stability, and compatibility.
Alternative App Stores refer to platforms where users can download and install applications, distinct from traditional mainstream app stores such as Apple's App Store and Google Play.
Active users refer to the group of users who actively interact with a product or application within a specific time frame. The definition of "active" is usually determined by the operators of the product or application based on business needs and product characteristics, and may include behaviors such as opening the application, using specific features, making transactions, etc.
A/B Testing, also known as split testing or bucket testing, is an experimental method used to compare the differences between two or more versions. In this test, users are randomly assigned to different versions (usually version A and version B), and the system collects and analyzes their interaction data with different versions to determine which version performs better in achieving specific goals. These goals can be improving conversion rates, increasing click-through rates, enhancing user engagement, etc.
"App Store Update" refers to the update of the App Store. "App Store Update" has two main meanings. The first is the update of the App Store itself, including the upgrade of the software functions of the App Store, the optimization of the interface, the improvement of performance and the enhancement of security protection, etc.; the second is the update of applications in the App Store. Developers will regularly iterate the functions of the applications they develop, fix bugs, adjust compatibility, etc., and submit the updated versions to the App Store. Users can update these applications in the App Store.
App Store Visibility refers to the visibility of an app in the App Store. It reflects the frequency and opportunities for an app to appear in search results, rankings, recommendation pages, etc., in the App Store.
App Store Reviews refer to the ratings and feedback content given by users for a specific application in the App Store. It is an important way for users to express their experience of using the application, satisfaction with its functions, and feedback on problems.
App Store Search Results refer to the list of apps displayed by the App Store after a user enters keywords for a search.
App Store Categories, it is a system that divides and classifies various applications in the app store (such as Apple's App Store).
App Store Ratings refer to the ratings and reviews given by users for various applications in the App Store.
App Store Creatives are the various visual and text elements that developers and marketers use to promote their apps in app stores such as Apple's App Store. These creatives are primarily used to attract potential users' attention and encourage them to download and use the app.
App Store Conversion Rate refers to the proportion of potential users who complete a download or purchase after seeing the app's display page in the App Store.
App Store Culturalization refers to the cultural adaptation and optimization of app promotion, content presentation, user experience, etc. in the App Store environment based on the needs and preferences of users from different regions and cultural backgrounds.
App Promo Text is a piece of text content used to promote and advertise mobile applications. It uses concise, attractive language to highlight the key features, advantages, and value of the application, aiming to attract the attention of target users and encourage them to click and download the application.
App Store (application store) broadly refers to all digital platforms that provide mobile application distribution, download and management, including Apple's Apple App Store, Google's Google Play, Huawei's AppGallery, etc.
App Store Acquisition Channels refer to the various methods and approaches that developers and operators use to promote their applications to potential users, attracting them to download and use the applications.
App Screenshot is the visual material that demonstrates the interface or features of an application in the app store, usually presented in the form of static images or short videos. It intuitively displays the core functions, operation process and user experience of the application, which is the core reference for users to evaluate the value of the application before downloading.
App Marketing Solution is a data-driven technology and service package designed to increase app downloads, user engagement and maximize business value through precise targeting, efficient reach and continuous optimization.
App Monetization Strategy refers to a series of plans and methods that developers and enterprises formulate in order to generate revenue from the applications they develop. Its core objective is to convert the user traffic of applications into actual economic benefits through reasonable means, while maintaining good user experience and continuous development of the application.
App Localization refers to the process of making targeted adjustments to an application so that it can provide a smooth and habit-compliant user experience for local users in different language, cultural, and regional environments.
App Market Insights refers to the collection, analysis and interpretation of various data and information in the app market, thereby forming a deep understanding and cognition of market trends, user behavior, app performance, etc. These data cover multiple dimensions such as app downloads, rankings, user ratings, reviews, revenue, user geographical distribution, usage time, etc.
App Keyword Ranking refers to the position of a specific app in the search results of an app store (such as Apple's App Store, Android's Google Play, etc.) for a particular keyword.
App Name/App Title refers to the official name of the app displayed in stores such as Apple App Store, Google Play, etc.
App Icon is the visual identity of mobile applications on the device's home screen, app store and system interface. It usually takes graphical symbols (such as brand logos, abstract graphics, etc.) as the core elements, combined with brand colors and design language.
ASO Ranking Factor, or App Store Optimization Ranking Factors, refers to the various elements that influence an app's ranking in app stores such as Apple's App Store and Google Play.
ASO Services refer to a series of services specifically designed to optimize the performance of applications in app stores (such as Apple's App Store and Google Play).
ASO Content Strategy, or App Store Optimization Content Strategy, is a targeted promotion and optimization method aimed at improving an app's ranking, visibility, and download volume in the app store by planning, creating, and optimizing various content elements within the app store.
App Download Volume refers to the total number of successful installations of a particular application by users through app stores (such as App Store or Google Play) within a specific time period (such as daily, monthly, or annually). It is one of the core indicators for measuring the performance of an application in the market, its appeal to users, and the effectiveness of promotion efforts, directly reflecting the popularity and commercial value of the application.
Apple Search Ads is the official app promotion platform launched by Apple, allowing developers to bid on keywords and display ads in the App Store search results or within apps to increase their app's visibility, downloads, and conversion rates. Ad formats include banner ads at the top of search results (Search Ads Basic) and more flexible advanced versions (Search Ads Advanced), supporting pay-per-click (CPC) or pay-per-install (CPI).
App Store A/B testing refers to the experimental method of comparing user behavior (such as downloads, click-through rates, etc.) by dividing traffic between two or more groups of metadata versions (such as titles, icons, screenshots, etc.) for the same application in the app store, in order to determine which combination can maximize user conversion rates and improve rankings. The core objective is to optimize the presentation effect of the app store page, thereby enhancing user appeal and promoting the growth of organic downloads.
The App Description is a core component of the metadata in App Store Optimization (ASO). It refers to the long-form text content used to introduce the features, functions, advantages, and value of a product on the app store display page (such as the App Store and Google Play). It is not only the core information source for users to understand the app but also a key element in the ASO strategy that affects search rankings, conversion rates, and user retention.
App Store Optimization (ASO) refers to the process of enhancing the visibility, attractiveness, and download volume of an application on Apple's App Store and Google Play by optimizing the app's metadata, visual elements, and user behavior data.
App Rating is the overall evaluation of an app by users in the app store, usually presented in the form of star ratings ranging from 1 to 5 stars, and may be accompanied by text reviews. As a crucial indicator in ASO (App Store Optimization), the app rating not only reflects users' satisfaction with the app's features, performance, and user experience but also directly affects the app's search ranking, user conversion rate, and brand image.
App Ranking Refers to the Position of an App in the Search Results or Category Lists of App Stores (such as Google Play/Apple Store), Directly Influencing the Probability of User Discovery and Download. The Higher the Ranking, the Higher the Exposure and Download Volume Typically Are.
The App Name/Title is one of the most critical metadata elements in app stores, displayed below the app icon as the first core information users see.
App Store Subtitle is a critical metadata element in ASO (App Store Optimization), appearing below the app’s main title on the App Store product page.
An app icon is a square graphical identifier displayed in app stores, mobile home screens, etc., often incorporating brand symbols, functional metaphors, or emotional design. It serves as users’ first visual impression of an app and is the most critical visual element in ASO (App Store Optimization).
App Store Behaviorology is a science that studies user interaction behaviors (such as searching, browsing, clicking, downloading, reviews, etc.) within app stores (such as App Store, Google Play) through data analysis, machine learning algorithms, and artificial intelligence technology.
The purchase of app downloads refers to the number of downloads that developers or app promoters obtain by paying.
The bounce rate is the percentage of visits in which a user views only one page and then leaves the site or app.
Banner ads are a common form of online advertising. They typically appear as rectangular ad units that can contain static images, dynamic animations (such as GIFs), or video content.
Brand Keywords refer to words or phrases that are directly related to a specific brand and can represent the core characteristics and image of the brand.
"Buy Android App Reviews" refers to the service of purchasing reviews for Android applications.
Competitive analysis refers to the process of conducting comprehensive and systematic research and evaluation on competitors' products, services, marketing strategies, etc.
Customer Lifetime Value (CLTV or CLV) is the net profit of all the benefits brought to the enterprise by a customer during the entire period of time that the customer maintains a relationship with the enterprise, minus the cost incurred by the enterprise in acquiring and serving the customer.
CTA, which stands for Call To Action, is translated as "action call". It is a strategy or element that guides users to take specific actions.
Cost Per Action (CPA) is a widely used pricing model in the field of advertising and marketing.
Cost Per Install (CPI), which refers to the cost per installation, is the amount that an advertiser needs to pay for each application installation.
In the field of mobile Internet advertising, Cost Per Acquisition (CPA) is a billing model for advertising, which refers to the cost that advertisers need to pay in order to obtain a specific user behavior or conversion (such as application download, registration, purchase, etc.).
Custom Store Listings (CSLs) are an important feature offered by app stores to developers. They allow developers to create and display multiple versions of their app store pages for different advertising campaigns, audiences or markets.
Cross-channel marketing is an integrated marketing strategy. It emphasizes the use of multiple channels, such as social media, email, search engines, offline stores, mobile applications, etc., to interact and communicate with target audiences.
At its core, conversion rate is a ratio that takes the number of people who complete a specific action and divides it by the total number of potential audience members, then multiplies it by 100 to get a percentage.
Casual Games are a type of game that is easy to pick up, flexible in playtime, and has relatively simple rules.
The customer churn rate is the percentage of customers who stop using a product or service during a specific period of time. It is one of the important indicators to measure the customer churn situation of an enterprise.
Callback is a special mechanism from a technical perspective, which allows a program to automatically call another predefined program or function after completing a specific task or triggering an event. Simply put, when an operation is completed, the system will call another specific code block according to the preset rules to handle subsequent work.
Casual Game Marketing refers to a series of marketing activities conducted for casual games, a specific type of product.
Deep links are a type of link that can directly point to specific content or feature pages within an application.
Decisive Users are those who can make quick and independent decisions in the process of choosing and downloading applications.
Dating app marketing refers to a series of promotion strategies formulated and implemented for dating apps, aiming to enhance the visibility of the app, attract more users to download and use it, and ultimately achieve business goals such as increasing user volume, improving user activity, and promoting paid conversion.
"Description iOS" refers to the description section of an app in the iOS App Store.It is the text content that developers use to introduce potential users to the app's features, characteristics, advantages, and usage methods. Simply put, "Description iOS" is the detailed text about a specific app presented to iOS device users in the App Store.
Deep linking is a link technology used in mobile applications or web pages, which can directly guide users to specific pages or functions inside the application, rather than just staying on the home page of the application.
Simulated devices are virtual devices that use software technology to simulate the functions and characteristics of real physical devices.
Explorative Users refer to those users who have a strong sense of curiosity and desire for exploration in the mobile Internet world, actively seeking and discovering new applications and content.
Full-width characters are characters that occupy two standard character positions. In computer coding, full-width characters usually use double-byte encoding, compared with half-width characters that only occupy one byte position, the display width of full-width characters is wider.
Free ASO Tools refers to free app store optimization tools. App Store Optimization (ASO) is a technique that improves the ranking and visibility of an app in app store search results by optimizing various elements of the app within the app store, thereby increasing app downloads and user engagement. Free ASO Tools provide these optimization features to developers or operators without requiring payment.
The fitness app market refers to the market sector consisting of mobile applications related to fitness. In this market, there are various fitness apps with different functions and features. They use smartphones, smartwatches, and other mobile devices to provide users with diverse fitness services and experiences.
Facebook app promotion campaign is a type of advertising campaign designed specifically for promoting mobile applications on the Facebook platform. It leverages Facebook's large user base and advanced advertising technology to help developers and businesses deliver their applications to potential users, with the aim of increasing downloads and user engagement.
Google Play Developer Console is a powerful and comprehensive management platform provided by Google for app developers.
Guaranteed keyword ranking refers to a service that ensures specific keywords reach a pre-set ranking position in the search results of an app store, aiming to improve the visibility and ranking of the app.
Google Play keyword optimization refers to the process of researching user search habits, filtering high-value keywords related to app features, and strategically integrating them into app metadata (title, short description, long description, etc.) to improve the ranking and visibility of the app in Google Play store search results.
Google Play third-party recommendations refer to a mechanism for promoting and driving traffic to applications through third-party channels in the Google Play app store ecosystem.
Google Play Ranking refers to the ranking of an app in the ranking area of the Google Play app store.
Google Play Search refers to the search function of the Google Play app store, which allows users to quickly find digital content such as mobile apps and games through keywords, phrases or categories.
Google Play Keywords are the words or phrases that users use to search for apps or games in the Google Play store.
Google Play Featuring refers to a mechanism by which the Google Play app store highlights and promotes specific apps or games.
Google Play Product Page, or Google Play product page, is the detailed display page of Android applications presented to users in the Google Play app store.
Google Play Creatives refers to all visual elements that appear on the Google Play product page. These elements include: app icons, app screenshots.
Google Play Store Search Trends refers to a dynamic set of indicators that reflect changes in market interest and demand, formed by analyzing keywords, app categories, and user behavior data actively searched by users in the Google Play app store.
Google Play Ratings is a user feedback mechanism designed by Google for the Android app store (Google Play Store). It reflects users' overall satisfaction with mobile apps or games through quantified ratings from 1 to 5 stars and text reviews.
Google Play Pre-Registration is a feature of the Google Play Store. It allows developers to open registration channels before the official release of an application, allowing users to express their interest in the application and pre-register in advance.
The Google Play algorithm is a complex ranking and recommendation system designed by Google for the Google Play app store. It analyzes app features, user behavior, and market trends through machine learning models to dynamically determine the following:
Google Play Optimization (GPO) is the process of systematically optimizing an app's metadata, user experience and algorithmic matching in the Google Play store to improve its visibility, download conversion rate and long-term user value.
Google Play Explore is a dynamic display area in the Google Play store that specifically recommends personalized apps, games and digital content to users.
Google Play App Ranking refers to the position of an app in the natural search results and recommendation lists of different categories in the Google Play store.
Games-as-a-Service (GaaS) is a business model that operates games in a continuous service mode, transforming traditional one-time selling game products into digital services with long-term revenue potential through long-term content updates, player interactions and real-time operations.
Google Play Experiments is an A/B testing tool for developers in the Google Play Console, specifically designed to optimize store listings.
Game Stickness refers to the tendency of players to maintain a continuous interest in a game and repeatedly experience it.
The Google Play long description is the core area for developers to comprehensively introduce the app's features, advantages, use cases, update logs, and brand stories to users. It can both deeply persuade users to download the app and improve the app's visibility in search results through keyword layout.
The Google Play short description is the core summary information displayed on the listing page of the Google Play store, located below the app title and before the long description (Long Description) and screenshots/videos. It is typically presented as a single line of text (approximately 80 characters), serving as the first impression for users and directly influencing whether they click to view the details or download the app.
Geofencing is a location-based service that uses GPS, RFID, Wi-Fi or cellular data to create a virtual geographic boundary.
Half-width characters refer to a character form that occupies one standard character position. In the character encoding system, it usually only occupies half a byte of storage space.
Incentive traffic refers to the traffic generated by attracting users to visit specific websites, applications or participate in specific activities through providing some incentive measures.
In-app bidding is a real-time bidding system that allows multiple ad demanders (such as ad networks, ad exchanges, etc.) to bid simultaneously in real time for ad display positions within an app.
In-app purchases refer to the act of paying for additional virtual goods, services or features during the game.
In-app events refer to time-limited interactive content conducted within an application or game, usually designed around specific themes or goals.
iOS IDFA (Identifier for Advertising) is a unique identifier provided by Apple on iOS devices for the purpose of advertising delivery and analysis.
In-app purchases (IAP) are a feature that allows users to make paid transactions within mobile applications.
Installs per Mille (IPM) is the number of installs per thousand impressions, which is a key metric in mobile internet advertising and app promotion.
"increase app installs" is translated as "increase application installation volume", which refers to the use of various strategies and means to encourage more users to download and install specific applications from app stores (such as Apple's App Store or Google Play).
In-App Ads (IAA), or in-app advertising, refers to the form of advertising displayed within mobile applications.
iOS App Ratings refers to the ratings that iOS applications receive on the App Store.
In-App Subscription, or application internal subscription, is a common monetization model in mobile applications.
Image Optimization refers to the use of technical means to process digital images, so that they can achieve smaller file sizes, faster loading speeds and better platform compatibility while maintaining visual quality.
In the mobile internet advertising industry, "Impressions" refers to the number of times an advertisement or content is displayed on the screen.
The iOS App Store Ranking Algorithm, or the Apple App Store ranking algorithm, is a set of complex rules and calculation methods used by Apple to determine the ranking order of apps in the App Store.
K-factor, or the propagation coefficient, is an indicator of the ability of a product, service or information to spread spontaneously among users.
Knowledge graphs are a type of graph-based data structure that represents and stores knowledge in the form of entities (nodes) and relationships (edges). Simply put, a knowledge graph is like a huge information network where each node represents a specific entity, such as people, places, events, products, etc., and the edges connecting the nodes represent the relationships between these entities, such as "author-work", "origin-product", "time-event" relationships.
Keyword Popularity Search, which refers to the frequency and attention of a specific keyword searched by users in search engines or app stores. This indicator can intuitively reflect the popularity and user demand intensity of the keyword in the current market environment.
Keywords Ranking Drop refers to the phenomenon that the search result position of specific keywords in search engines, app stores (such as Google Play, App Store) or other advertising platforms has significantly declined.
“Keyword Installs Service” is a service designed to drive app installs through specific keywords. It is also a precise user acquisition solution for App Store Optimization (ASO) in the mobile internet advertising field.
Keyword Localization is a refined operation strategy in the field of mobile internet advertising. It refers to the analysis of search habits of users from different regions, languages, and cultural backgrounds, and the localization adaptation and optimization of advertising keywords to improve the match between advertising content and target audiences.
"Keyword Diagnosis Tool" is a software or platform used for comprehensive analysis and evaluation of keyword-related data.
The key aspects of user intent refer to the core motivations, needs, and expectations that drive users to take action during their interactions with various digital platforms.
Keyword optimization involves analyzing user search behavior, selecting high-value keywords, and strategically placing them in metadata (such as app store titles, descriptions, or web content) to improve the ranking of content in search results and increase targeted traffic. It is a core component of ASO (App Store Optimization) and SEO (Search Engine Optimization), aiming to connect user needs with content through "keywords."
"Keywords" in ASO (App Store Optimization) refer to the words or phrases that users enter into the search bar of an app store to find applications. They serve as a bridge connecting users' needs with apps, and are of crucial importance for an app's exposure and downloads.
Customer lifetime value refers to the total amount of revenue that a company earns from a customer over the entire relationship cycle.
Location-based services (LBS) is a value-added service that uses modern information technology to obtain the geographical location information (latitude and longitude coordinates) of mobile terminal users, and provides corresponding services to users with the support of electronic map platforms.
Landing Page, also known as the landing page, is a specific page that users enter directly after clicking on advertisements, search engine results, social media links, etc.
Mobile audience segmentation refers to the process of dividing mobile users into different groups based on various factors such as characteristics, behaviors, interests, and needs.
Mobile app advertising refers to various forms of advertisements displayed within mobile applications.
Mobile app engagement is a comprehensive metric that measures the level of interaction and activity between users and mobile apps.
Mobile Ad Fraud, which refers to mobile advertising fraud, refers to the act of forging advertising displays, clicks, installations or other interactive behaviors through improper means in the mobile advertising ecosystem, in order to defraud advertisers' fees or obtain illegal benefits.
Mobile ad visibility refers to the extent to which ads on mobile devices are actually seen by users.
Mobile marketing refers to the marketing method that enterprises use mobile devices such as smartphones and tablets and wireless communication technology to accurately convey product information to target users, achieve brand promotion and conversion.
Mobile CRM applications are software tools developed based on mobile devices such as smartphones, tablets, etc.
Interstitial ads are a common form of advertising in mobile applications.
Mobile Growth, or mobile growth, refers to the process of promoting the growth of mobile applications, mobile websites, or other mobile products in terms of user numbers, user activity, revenue, etc., through a series of strategies and methods in the mobile Internet field.
Monthly Active Users (MAUs) refers to the number of unique users who have visited or used a product (such as a mobile application, website, etc.) at least once within a one-month time period.
Marketing Automation refers to the use of software and technology to automate repetitive marketing tasks and processes. These tasks cover a wide range of areas, including potential customer mining, customer follow-up, email marketing, social media posting, and sales lead nurturing.
Mobile Game Monetization, which refers to the process of converting mobile games into revenue sources through various strategies and means.
Mobile Marketing Platform is a comprehensive marketing solution designed for mobile device users. It integrates various marketing tools and functions, aiming to help businesses or brands promote their products and services more effectively in the mobile Internet environment.
Mobile User Acquisition, or mobile user acquisition, refers to the process of attracting target users to download, install and activate mobile applications through advertising, marketing activities and strategy optimization.
Mobile App User Segmentation is a key strategy in the mobile internet advertising field, which refers to dividing app users into subgroups with similar characteristics or behaviors through data analysis. This fine-grained classification is based on multi-dimensional labels (such as demographic attributes, usage frequency, purchasing power, functional preferences, etc.), aiming to achieve precise reach and personalized experience optimization in advertising placement and product operation.
Mobile App Retention refers to the proportion of users who continue to use a mobile application within a certain period of time. This metric reflects user stickiness, satisfaction and long-term value of the product, and is one of the core data for measuring the health and business potential of an application.
Mobile Game Marketing Agency is a professional team dedicated to providing full-chain promotion services for mobile game developers and publishers. Through data-driven strategies, it helps game products achieve user growth, revenue increase, and brand exposure.
Mobile application internationalization refers to the combination of technologies and strategies that design and develop mobile applications to adapt to different languages, regions, and cultural habits.
Metadata is structured data that describes the core information of an application in app stores such as the App Store and Google Play. It helps users discover, understand, and evaluate applications. It directly affects the search ranking, click-through rate, and conversion rate of the application, making it a core element of app store optimization (ASO).
Native advertising is a form of advertising that blends the content of the advertisement with the user experience and visual style of the platform on which it appears.
Non-organic installs refer to app installs that are driven by non-natural and non-spontaneous means.
Native apps are applications that are specifically written for a particular operating system, such as iOS or Android. These apps are developed using the native development language, tools and SDK (Software Development Kit) of the specific operating system.
Organic installs refer to users who download and install an app without being directly influenced by any paid advertising.
In the mobile Internet advertising industry, OEM Advertising refers to the advertising activities carried out by equipment manufacturers using their own hardware equipment.
Organic App Installs refers to the behavior of users actively downloading and installing applications through natural channels, where natural channels do not involve paid advertising promotion.
"Organic Flow" usually refers to organic traffic (or natural traffic). Organic traffic refers to the traffic of users visiting the app store page and downloading the app through natural search, recommendations, word-of-mouth and other non-paid promotion methods.
Organic User Acquisition refers to attracting users to download and use applications through natural, non-manipulated means, without relying on paid advertising or other promotional methods.
Offline App Marketing and TV User Acquisition refers to the strategy of acquiring app users through offline marketing methods combined with television media.
Offer Wall, also known as Task Wall, is an interactive advertising system embedded in mobile applications that connects three parties (advertisers, developers, and users) through a "task-reward" mechanism.
In the mobile Internet advertising industry, "Opt - in" and "Opt - Out" are two key and relative concepts, mainly involving the user's autonomous choice mechanism for receiving advertisements.
Organic Traffic refers to the visits to a website or application through non-paid means (such as search engines, social media, direct access, natural searches in app stores, etc.). This type of traffic mainly comes from users actively searching, recommendations, or natural discoveries, rather than advertising placements (such as Google Ads or Facebook Ads). In digital marketing, organic traffic is typically considered high-quality traffic because it reflects users' genuine interest in the content.
Pay-per-install (PPI) is a common billing model in the mobile internet advertising industry.
Playable mobile ads are an innovative form in the field of mobile advertising, allowing users to directly participate and experience some content of games or applications during the ad display phase.
In ASO (App Store Optimization), keyword installation service is an optimization strategy that improves the search ranking of a specific keyword in the app store by guiding real users to search for the keyword and download the app.
Paid App User Acquisition refers to the process where app developers or publishers invest funds and use various marketing methods and channels to attract users to download and use paid apps.
Promotion Strategy (App Marketing Strategy) refers to a series of targeted marketing plans and action schemes formulated to enhance the visibility, downloads, user activity, and user retention rate of mobile applications.
Pre/Post App Store Tests are crucial steps in the process of mobile app development and promotion. Pre - App Store Tests refer to a series of testing activities conducted before the app is officially released to the app store, while Post - App Store Tests are continuous tests carried out after the app goes live.
Page views (PV) is a basic quantitative indicator to measure the interaction between users and digital content, which refers to the total number of times that users load/refresh web pages/application interfaces within a specific time period.
Play-to-Earn Game, or "play-to-earn game," is a new type of gaming model that combines gaming entertainment with economic benefits.
Product Page Optimization refers to a series of adjustments and improvements made to e-commerce websites or product display pages in order to enhance the quality, user experience, and conversion rate of the page.
Play Store SEO (Google Play Store Search Engine Optimization) is a strategy that enhances an app's ranking in Google Play search results and recommendations by optimizing app metadata, user behavior signals, and store algorithm rules. This increases organic traffic and downloads. It is a core component of App Store Optimization (ASO), specifically designed for the characteristics of the Google Play platform.
User reviews are the textual feedbacks that users post on the app store platform regarding their usage experience, feature impressions, and performance of a particular application. These reviews can be positive, expressing satisfaction and praise for the application; or they can be negative, pointing out issues, defects, or dissatisfaction with the application.
Review services are professional services related to reviews of various applications, products or services. It mainly revolves around the reviews left by users in app stores, e-commerce platforms or other online platforms, covering a series of work such as collection, analysis, management and guidance of reviews.
Ratings services are specialized services that collect, organize and display user ratings and related review information for applications in app stores.
Re-engagement in the mobile internet advertising industry and ASO (App Store Optimization) field, it refers to a series of strategies and actions taken by enterprises or developers to bring back users who have used their applications before.
Rich User Profiles are a comprehensive and detailed collection of user information in the mobile internet advertising industry.
"Ratings & Reviews" is directly translated as "ratings and reviews". In the mobile internet advertising industry, it is an important way for users to express their opinions and experiences about applications, products or services.
Short-tail keywords are usually broad search terms consisting of 1 - 3 words.
Supply-side platforms (SSPs) are primarily used by media owners, such as mobile app developers, to help them manage and sell their advertising inventory more efficiently.
SDK, or Software Development Kit, is a collection of software development tools, usually provided by software vendors or developer communities, aimed at helping developers develop specific types of software or applications more efficiently and conveniently.
"Similar Apps" literally translates to "similar applications," referring to mobile applications that share similar characteristics in terms of functionality, user demographics, and market positioning. These apps may belong to the same category, such as social, gaming, or shopping, or they may exhibit similarities in certain core features despite being part of different major categories.
Samsung Galaxy Store is the official app market created by Samsung specifically for its Galaxy series of smartphones, tablets, and other mobile devices.It is like a huge digital goods warehouse, gathering a massive amount of applications, games, themes, wallpapers, and other content, providing Samsung device users with a safe, convenient, and rich platform for obtaining digital content.
In the mobile internet advertising industry, Session Length refers to the duration of a single session during which a user interacts with a mobile application or website. Simply put, it is the time elapsed from when a user opens and starts using an app or website until they stop using it and close the app or leave the website.
Top Charts literally translates to "top rankings," and in the mobile application field, it refers to various ranking lists in app stores (such as Apple's App Store, Google Play Store, etc.).
Today Tab is one of the core recommendation positions in mobile app stores (such as Apple's App Store), usually located at the first tab of the top navigation bar on the store's homepage. This position is manually edited by the platform to select featured apps, games, or content, which are presented to users in a combination of text, images, and videos.
Targeting is a key technology in the field of mobile internet advertising, which refers to the precise delivery of advertisements to specific audience groups based on user data, behavioral characteristics, and contextual environment information.
User engagement refers to the depth, frequency and duration of user interaction with a product (such as mobile applications, websites, etc.) across multiple dimensions.
User persona, also known as user role, is a fictional character prototype based on real data, which represents a group of users with similar behaviors, needs and goals.
User segmentation refers to the process by which a company or organization divides its overall user base into different subgroups based on a series of specific criteria and attributes.
UGC Game, or User Generated Content Game, is a type of game that allows players to create, edit and share content within the game.
User Acquisition refers to the process of attracting new users to use products or services through various strategies and means.
Application uninstalls refer to the act of mobile device users actively deleting installed applications.
"User Attraction," literally translated as user attraction, refers to the process of attracting potential users to pay attention to, download, and use mobile applications through various strategies and means in the fields of mobile internet advertising and ASO (App Store Optimization).
User-Generated Content (UGC) refers to various types of information created and shared by ordinary users on their own initiative. These contents come in diverse forms, including but not limited to text, images, audio, and videos.
UX it refers to the overall feeling and experience a user has while using a product (such as an application, website, etc.). UI main focus is on the visual presentation of the product and the design of interactive elements.
User Retention, which refers to user retention, is a key metric used to measure the ability of a product or service to retain users. It reflects the proportion of users who continue to use the product or service within a specific time period among the initial user group.
The uninstall rate refers to the ratio of users who uninstall an application within a specific period of time to the total number of users who installed the application during that period.
Visibility in mobile internet advertising and ASO refers to the extent to which applications or advertisements are discovered and seen by users on various channels and platforms.
Win-back Offer can be directly translated as "recovery invitation." In the field of mobile internet advertising and ASO (App Store Optimization), it refers to a special marketing strategy designed for users who have previously used an application but later became inactive (such as uninstalling the app or stopping the use of services).
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