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ASO terminology and definition
Learn all about app growth and app store optimization quickly.
App Download Volume refers to the total number of successful installations of a particular application by users through app stores (such as App Store or Google Play) within a specific time period (such as daily, monthly, or annually). It is one of the core indicators for measuring the performance of an application in the market, its appeal to users, and the effectiveness of promotion efforts, directly reflecting the popularity and commercial value of the application.
Apple Search Ads is the official app promotion platform launched by Apple, allowing developers to bid on keywords and display ads in the App Store search results or within apps to increase their app's visibility, downloads, and conversion rates. Ad formats include banner ads at the top of search results (Search Ads Basic) and more flexible advanced versions (Search Ads Advanced), supporting pay-per-click (CPC) or pay-per-install (CPI).
App Store A/B testing refers to the experimental method of comparing user behavior (such as downloads, click-through rates, etc.) by dividing traffic between two or more groups of metadata versions (such as titles, icons, screenshots, etc.) for the same application in the app store, in order to determine which combination can maximize user conversion rates and improve rankings. The core objective is to optimize the presentation effect of the app store page, thereby enhancing user appeal and promoting the growth of organic downloads.
The App Description is a core component of the metadata in App Store Optimization (ASO). It refers to the long-form text content used to introduce the features, functions, advantages, and value of a product on the app store display page (such as the App Store and Google Play). It is not only the core information source for users to understand the app but also a key element in the ASO strategy that affects search rankings, conversion rates, and user retention.
App Store Optimization (ASO) refers to the process of enhancing the visibility, attractiveness, and download volume of an application on Apple's App Store and Google Play by optimizing the app's metadata, visual elements, and user behavior data.
App Rating is the overall evaluation of an app by users in the app store, usually presented in the form of star ratings ranging from 1 to 5 stars, and may be accompanied by text reviews. As a crucial indicator in ASO (App Store Optimization), the app rating not only reflects users' satisfaction with the app's features, performance, and user experience but also directly affects the app's search ranking, user conversion rate, and brand image.
App Ranking Refers to the Position of an App in the Search Results or Category Lists of App Stores (such as Google Play/Apple Store), Directly Influencing the Probability of User Discovery and Download. The Higher the Ranking, the Higher the Exposure and Download Volume Typically Are.
The App Name/Title is one of the most critical metadata elements in app stores, displayed below the app icon as the first core information users see.
App Store Subtitle is a critical metadata element in ASO (App Store Optimization), appearing below the app’s main title on the App Store product page.
An app icon is a square graphical identifier displayed in app stores, mobile home screens, etc., often incorporating brand symbols, functional metaphors, or emotional design. It serves as users’ first visual impression of an app and is the most critical visual element in ASO (App Store Optimization).
The Google Play short description is the core summary information displayed on the listing page of the Google Play store, located below the app title and before the long description (Long Description) and screenshots/videos. It is typically presented as a single line of text (approximately 80 characters), serving as the first impression for users and directly influencing whether they click to view the details or download the app.
The Google Play long description is the core area for developers to comprehensively introduce the app's features, advantages, use cases, update logs, and brand stories to users. It can both deeply persuade users to download the app and improve the app's visibility in search results through keyword layout.
The iOS App Store Ranking Algorithm, or the Apple App Store ranking algorithm, is a set of complex rules and calculation methods used by Apple to determine the ranking order of apps in the App Store.
Knowledge graphs are a type of graph-based data structure that represents and stores knowledge in the form of entities (nodes) and relationships (edges). Simply put, a knowledge graph is like a huge information network where each node represents a specific entity, such as people, places, events, products, etc., and the edges connecting the nodes represent the relationships between these entities, such as "author-work", "origin-product", "time-event" relationships.
Keywords Ranking Drop refers to the phenomenon that the search result position of specific keywords in search engines, app stores (such as Google Play, App Store) or other advertising platforms has significantly declined.
Keyword Popularity Search, which refers to the frequency and attention of a specific keyword searched by users in search engines or app stores. This indicator can intuitively reflect the popularity and user demand intensity of the keyword in the current market environment.
“Keyword Installs Service” is a service designed to drive app installs through specific keywords. It is also a precise user acquisition solution for App Store Optimization (ASO) in the mobile internet advertising field.
Keyword Localization is a refined operation strategy in the field of mobile internet advertising. It refers to the analysis of search habits of users from different regions, languages, and cultural backgrounds, and the localization adaptation and optimization of advertising keywords to improve the match between advertising content and target audiences.
"Keyword Diagnosis Tool" is a software or platform used for comprehensive analysis and evaluation of keyword-related data.
The key aspects of user intent refer to the core motivations, needs, and expectations that drive users to take action during their interactions with various digital platforms.
Keyword optimization involves analyzing user search behavior, selecting high-value keywords, and strategically placing them in metadata (such as app store titles, descriptions, or web content) to improve the ranking of content in search results and increase targeted traffic. It is a core component of ASO (App Store Optimization) and SEO (Search Engine Optimization), aiming to connect user needs with content through "keywords."
"Keywords" in ASO (App Store Optimization) refer to the words or phrases that users enter into the search bar of an app store to find applications. They serve as a bridge connecting users' needs with apps, and are of crucial importance for an app's exposure and downloads.
Mobile Game Monetization, which refers to the process of converting mobile games into revenue sources through various strategies and means.
Mobile Marketing Platform is a comprehensive marketing solution designed for mobile device users. It integrates various marketing tools and functions, aiming to help businesses or brands promote their products and services more effectively in the mobile Internet environment.
Mobile User Acquisition, or mobile user acquisition, refers to the process of attracting target users to download, install and activate mobile applications through advertising, marketing activities and strategy optimization.
Mobile App User Segmentation is a key strategy in the mobile internet advertising field, which refers to dividing app users into subgroups with similar characteristics or behaviors through data analysis. This fine-grained classification is based on multi-dimensional labels (such as demographic attributes, usage frequency, purchasing power, functional preferences, etc.), aiming to achieve precise reach and personalized experience optimization in advertising placement and product operation.
Mobile App Retention refers to the proportion of users who continue to use a mobile application within a certain period of time. This metric reflects user stickiness, satisfaction and long-term value of the product, and is one of the core data for measuring the health and business potential of an application.
Mobile application internationalization refers to the combination of technologies and strategies that design and develop mobile applications to adapt to different languages, regions, and cultural habits.
Mobile Game Marketing Agency is a professional team dedicated to providing full-chain promotion services for mobile game developers and publishers. Through data-driven strategies, it helps game products achieve user growth, revenue increase, and brand exposure.
Metadata is structured data that describes the core information of an application in app stores such as the App Store and Google Play. It helps users discover, understand, and evaluate applications. It directly affects the search ranking, click-through rate, and conversion rate of the application, making it a core element of app store optimization (ASO).
Offer Wall, also known as Task Wall, is an interactive advertising system embedded in mobile applications that connects three parties (advertisers, developers, and users) through a "task-reward" mechanism.
In the mobile Internet advertising industry, "Opt - in" and "Opt - Out" are two key and relative concepts, mainly involving the user's autonomous choice mechanism for receiving advertisements.
Organic Traffic refers to the visits to a website or application through non-paid means (such as search engines, social media, direct access, natural searches in app stores, etc.). This type of traffic mainly comes from users actively searching, recommendations, or natural discoveries, rather than advertising placements (such as Google Ads or Facebook Ads). In digital marketing, organic traffic is typically considered high-quality traffic because it reflects users' genuine interest in the content.
Play-to-Earn Game, or "play-to-earn game," is a new type of gaming model that combines gaming entertainment with economic benefits.
Product Page Optimization refers to a series of adjustments and improvements made to e-commerce websites or product display pages in order to enhance the quality, user experience, and conversion rate of the page.
Play Store SEO (Google Play Store Search Engine Optimization) is a strategy that enhances an app's ranking in Google Play search results and recommendations by optimizing app metadata, user behavior signals, and store algorithm rules. This increases organic traffic and downloads. It is a core component of App Store Optimization (ASO), specifically designed for the characteristics of the Google Play platform.
"Ratings & Reviews" is directly translated as "ratings and reviews". In the mobile internet advertising industry, it is an important way for users to express their opinions and experiences about applications, products or services.
Rich User Profiles are a comprehensive and detailed collection of user information in the mobile internet advertising industry.
In the mobile internet advertising industry, Session Length refers to the duration of a single session during which a user interacts with a mobile application or website. Simply put, it is the time elapsed from when a user opens and starts using an app or website until they stop using it and close the app or leave the website.
"Similar Apps" literally translates to "similar applications," referring to mobile applications that share similar characteristics in terms of functionality, user demographics, and market positioning. These apps may belong to the same category, such as social, gaming, or shopping, or they may exhibit similarities in certain core features despite being part of different major categories.
Samsung Galaxy Store is the official app market created by Samsung specifically for its Galaxy series of smartphones, tablets, and other mobile devices.It is like a huge digital goods warehouse, gathering a massive amount of applications, games, themes, wallpapers, and other content, providing Samsung device users with a safe, convenient, and rich platform for obtaining digital content.
Top Charts literally translates to "top rankings," and in the mobile application field, it refers to various ranking lists in app stores (such as Apple's App Store, Google Play Store, etc.).
Targeting is a key technology in the field of mobile internet advertising, which refers to the precise delivery of advertisements to specific audience groups based on user data, behavioral characteristics, and contextual environment information.
Today Tab is one of the core recommendation positions in mobile app stores (such as Apple's App Store), usually located at the first tab of the top navigation bar on the store's homepage. This position is manually edited by the platform to select featured apps, games, or content, which are presented to users in a combination of text, images, and videos.
Application uninstalls refer to the act of mobile device users actively deleting installed applications.
"User Attraction," literally translated as user attraction, refers to the process of attracting potential users to pay attention to, download, and use mobile applications through various strategies and means in the fields of mobile internet advertising and ASO (App Store Optimization).
User-Generated Content (UGC) refers to various types of information created and shared by ordinary users on their own initiative. These contents come in diverse forms, including but not limited to text, images, audio, and videos.
UX it refers to the overall feeling and experience a user has while using a product (such as an application, website, etc.). UI main focus is on the visual presentation of the product and the design of interactive elements.
User Retention, which refers to user retention, is a key metric used to measure the ability of a product or service to retain users. It reflects the proportion of users who continue to use the product or service within a specific time period among the initial user group.
The uninstall rate refers to the ratio of users who uninstall an application within a specific period of time to the total number of users who installed the application during that period.
Win-back Offer can be directly translated as "recovery invitation." In the field of mobile internet advertising and ASO (App Store Optimization), it refers to a special marketing strategy designed for users who have previously used an application but later became inactive (such as uninstalling the app or stopping the use of services).
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