ASO terminology and definition

The App Description is a core component of the metadata in App Store Optimization (ASO). It refers to the long-form text content used to introduce the features, functions, advantages, and value of a product on the app store display page (such as the App Store and Google Play). It is not only the core information source for users to understand the app but also a key element in the ASO strategy that affects search rankings, conversion rates, and user retention.

App Store Optimization (ASO) refers to the process of enhancing the visibility, attractiveness, and download volume of an application on Apple's App Store and Google Play by optimizing the app's metadata, visual elements, and user behavior data.

App Rating is the overall evaluation of an app by users in the app store, usually presented in the form of star ratings ranging from 1 to 5 stars, and may be accompanied by text reviews. As a crucial indicator in ASO (App Store Optimization), the app rating not only reflects users' satisfaction with the app's features, performance, and user experience but also directly affects the app's search ranking, user conversion rate, and brand image.

App Ranking Refers to the Position of an App in the Search Results or Category Lists of App Stores (such as Google Play/Apple Store), Directly Influencing the Probability of User Discovery and Download. The Higher the Ranking, the Higher the Exposure and Download Volume Typically Are.

The App Name/Title is one of the most critical metadata elements in app stores, displayed below the app icon as the first core information users see.

App Store Subtitle is a critical metadata element in ASO (App Store Optimization), appearing below the app’s main title on the App Store product page.

An app icon is a square graphical identifier displayed in app stores, mobile home screens, etc., often incorporating brand symbols, functional metaphors, or emotional design. It serves as users’ first visual impression of an app and is the most critical visual element in ASO (App Store Optimization).