App Title

Definition of the application name/title

1. Brand logo : Convey the core value of the application and brand positioning (such as "WeChat: Social and Communication").
2. Information delivery : Briefly describe the app's function in text (e.g. "Canva: Graphic Design & Video Editing").
3. Search entry : As the key matching field for user search behavior, it directly affects the acquisition of natural traffic.

The Importance of App Names

1. Affect brand awareness and user trust

• The name should be simple and easy to remember (such as "Spotify"), and consistent with the brand domain name and trademark, to avoid confusion.
• Users judge the category of an app by its name (e.g., "Headspace" implies mental health).

2. Determine search rankings and exposure

• Both Apple App Store and Google Play include app names in the weight of search algorithms.
• Names that contain high search volume keywords can improve rankings (such as "PDF Converter Scanner App").

3. Drive user clicks and download conversions

• The name should attract the user's attention within 3 seconds and form a visual synergy with the icon and subtitle.
• Clear names reduce the cost of user understanding, and increase page dwell time and download rates.

Naming Rules for Apple and Google App Stores

1. Apple App Store requirements

• Character limit : The main title should not exceed 30 characters (the subtitle can add an additional 30 characters).
• Prohibited Behavior : Piling up irrelevant keywords; using promotional words; misleading names.
• Subtitle function : Allow additional descriptions, but avoid repeating the main title keywords.

2. Google Play Requirements

• Character limit : The title is up to 50 characters, and it is recommended to be controlled within 25 characters to ensure complete display on mobile devices.
• Prohibited Behavior ：
  • Reuse the developer name.
  • Includes ratings, awards statements (such as "#1 Fitness App").
  • Over-emphasizing timeliness (such as "2024 New Version").
• Multilingual adaptation : Support setting localized names for different regions, which must comply with local regulations.

The Deep Connection between App Name and ASO

1. The main battlefield of keyword optimization

• Strategy : Integrate high search volume, low competition keywords into the name.
• Tool Support : Analyze the popularity of keyword searches and competitive layout with tools such as UPUP.

2. Balance between brand and keywords

• Strong brand type : If the brand has a high level of awareness (such as "Netflix"), you can weaken the functional description and focus on brand exposure.
• Function-oriented : Emerging applications need to clearly state the core functions in their names.

3. A/B testing and iteration

• Test dimension : Compare the impact of different names on click-through rate (CTR) and conversion rate (CVR).
• Platform Support ：
  • Google Play allows direct testing of the name (a new version needs to be submitted).
  • Apple needs to indirectly optimize through subtitles or metadata adjustments.

4. Long-term maintenance and localization

• Regional Adaptation : Adjust the name for different language markets.
• Version update : Iterative name with product function expansion.