ASO terminology and definition
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Half-Width Character
Definition of half-width characters
Half-width characters refer to a character form that occupies one standard character position. In the character encoding system, it usually only occupies half a byte of storage space. In contrast, full-width characters occupy two character positions and have a storage space of one byte. Half-width characters are a relatively basic form of character representation in computer systems, commonly found in English, numbers, and some punctuation marks. For example, English letters "A - Z", "a - z", numbers "0 - 9", punctuation marks ".", ",", "?" etc., are usually presented in half-width form.
How do half-width characters affect ASO (App Store Optimization)
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App Name and Subtitle
The 100-character keyword setting in the AppStore developer backend and the character limit for names and subtitles in the app store have certain restrictions. Using half-width characters can display more key information in limited space. For example, an application named "Travel Guide APP - Explore the World" can fully express the core functions of the application using half-width characters, improving the exposure rate of the application in search results.
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Keyword Optimization
Keywords are the core of ASO. When selecting and setting keywords, using half-width characters can improve the accuracy and matching degree of keywords. The search algorithm of the app store usually matches applications according to the half-width keywords entered by users. For example, if a user enters "game" (half-width) in the search box, applications containing the half-width keyword "game" will have a greater chance of being searched.
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Description
The description of the app can help users better understand the functions and features of the app. Using half-width characters can make the description clearer and easier to read, improving user's impression of the app. At the same time, reasonable layout of half-width keywords can improve the ranking of the app in search results.
Half-width characters play an important role in the mobile Internet advertising industry and ASO. Understanding and correctly using half-width characters can improve the efficiency of information delivery, optimize advertising placement results, and improve the ranking of applications in the app store.
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