Services
ASO School
Price
About Us
English

ASO terminology and definition

Learn all about app growth and app store optimization quickly.

Key Aspects of User Intent

Definition of user intent

 
The key aspects of user intent refer to the core motivations, needs, and expectations that drive users to take action during their interactions with various digital platforms. It can be seen as the "code" hidden behind users' search behaviors, representing the goals they truly want to achieve. These intentions may include obtaining information, making purchases, finding services, or seeking entertainment. Understanding the key aspects of user intent involves accurately identifying and interpreting these hidden messages in order to provide matching content, products, or services.
 

Usage scenarios

 
  1. Search engine
When users enter keywords into a search engine, they often have a clear intention. For example, entering "Beijing travel guide" indicates that the user intends to travel to Beijing and hopes to obtain relevant guide information. The search engine needs to accurately identify this intention and push the most relevant web page results to improve user satisfaction.
 
  1. E-commerce platform
On e-commerce platforms, users' search intentions are more diverse. Some users may just be browsing products, while others have clear purchasing goals. For example, when searching for "new mobile phones," e-commerce platforms need to determine whether the user wants to gather information, compare products, or make a direct purchase based on their past browsing and purchase records, thus providing personalized recommendations.
 
  1. Social media
On social media, users' intentions may be to share their lives, obtain information, or participate in discussions. Platforms analyze users' content posting, likes, comments, and other behaviors to understand their intentions and provide them with content they are interested in and opportunities for social interaction.
 

Relevant indicators

 
  • Click-through rate (CTR)： "It is one of the important indicators for measuring advertising effectiveness. The click-through rate reflects how many users actually clicked on the ad after seeing it. If an ad accurately targets user intent, the click-through rate is usually high."
  • Conversion Rate (CR)： The conversion rate refers to the proportion of users who complete the desired action, such as purchasing a product or registering an account. When advertisements accurately match user intentions, the conversion rate significantly increases. For example, promoting training advertisements to users with the intention of enrolling in training courses may result in a much higher conversion rate compared to regular advertisements.
  • Bounce rate： The bounce rate refers to the proportion of users who leave after visiting only one page. If the ad content does not match the user's intent, users are likely to bounce directly.
 

Influencing factors

 
  • Context information：： The context in which a user operates can affect their intentions. For example, searching for attractions in a certain city during peak travel season may indicate the user's intention to travel to that city, whereas searching at other times may simply be for general information gathering.
  • User historical behavior： The user's past search, browsing, and purchase records can reflect their long-term interests and intentions. For example, if a user frequently buys sports equipment, then when they search for related products, their purchasing intention is quite clear.
  • Language expression： The accuracy of the keywords and phrases used by users also affects the judgment of intent. For example, "cheap smartphone" and "high-end smartphone" express very different user intentions.
 

The relationship with ASO (App Store Optimization)

 
  1. Keyword selection and optimization
In ASO, accurately grasping the key elements of user intent is crucial for keyword selection. Developers need to analyze the keywords users might use when searching for applications in the app store and the intentions behind them. For example, if a user searches for "free HD wallpaper app," it indicates that the user has a demand for free and high-definition wallpapers. When optimizing application keywords, developers should consider adding similar words that align with user intent to increase the visibility of the application in search results.
 
  1. Application copywriting
The description of the application is an important factor in attracting users to download it. After understanding user intentions, developers can highlight the key features of the application that meet user needs in the description. For example, for a fitness application, if the user's intention is to lose weight and shape their body, the description should emphasize how the application helps users create scientific weight loss plans and provides effective training courses.
 
  1. User Retention and Operations
By analyzing user intent, developers can better understand users' needs and expectations, thereby continuously optimizing and improving the application. If many users are found to be dropping off after downloading the app due to inconvenience in using certain features, developers can optimize these features based on user intent to increase user retention rates.
 
  1. Application rating and review management
Users' ratings and reviews in the app store reflect their usage experience and satisfaction with the app. Developers should pay attention to this feedback, promptly address any unmet needs or improvement suggestions raised by users, and enhance the quality and reputation of the app.
 
 

Summary

The key elements of user intent play a crucial role in various fields of the mobile internet. For ASO, accurately grasping these elements is the key to improving application exposure, download volume, and user retention rates. Developers and operators need to continuously delve into users' behaviors and needs, optimize and promote applications with users at the center, thereby gaining an advantage in fierce market competition. By precisely interpreting and effectively responding to user intent, not only can it provide users with a better experience, but it can also maximize the commercial value of the application.
Free consultation with ASO specialists
Doing ASO for the first time or have no idea how to carry out targeted optimization of your app? We offer one-on-one customized services provided by app marketing specialists
Free consultation
Related terms

Whatever you want, AppFast guarantee it

You can easily find your app at the top of every search result in the App Store/Google Play

Using our service is the best way to rank top in the App Store/Google Play

Promote now
16th Floor ，2 Beach Road，The Gateway Singapore
Terms of Service
Privacy Agreement
Services Keyword installs Downloads Ratings and reviews
Guarantee app ranking Keyword Ranking Acquisition Even more services
ASO School Latest articles Frequently asked questions Glossary
Copyright © 2018 - 2021 AppFast Company, LLC. All Rights Reserved. The AppFast word mark is a registered trademark of AppFast Company, LLC in the US and other countries.