Keyword Research

1. Keyword research

• Data-driven : Rely on tools (such as Google Keyword Planner, Sensor Tower, UPUP) to obtain quantifiable metrics such as search volume, trends, and competitiveness for keywords.
• User Intent Matching ：Analyze the potential needs of users when they search (such as information inquiries, product purchases, brand comparisons), ensuring that keywords are highly aligned with content or product features.
• Dynamic Optimization： Adjust keyword strategies according to market changes, algorithm updates, or user behavior to maintain content competitiveness.

• SEO (Search Engine Optimization)： Optimize website content to improve natural search rankings.
• ASO (App Store Optimization) : Improve the search visibility of the app in the App Store or Google Play.
• Paid advertising (SEM/ASM)： Accurately target advertising placements to reduce costs and improve conversion rates.

2. App Store keyword research

• Search behavior is shorter：Users' search terms in app stores are usually shorter than web searches (such as "accounting" instead of "how to account efficiently"), so it is necessary to focus on core function words.
• Brand keyword weight is high： Users often directly search for brand names or well-known applications (such as "Douyin"), so it is necessary to prioritize covering brand terms and pair them with generic terms (such as "Douyin - short video social platform").
• Strict character limit :
• App Store： Title should be no more than 30 characters, keyword field should be no more than 100 characters, and layout needs to be concise.
• Google Play： Title is limited to 50 characters, and the keyword field can be extended to cover "hidden keywords" (such as those repeated in the description).
• Algorithm influencing factors:
• App Store ：Downloads, ratings, user retention, keyword relevance.
• Google Play : Keyword relevance, app quality (such as ratings, reviews), and user behavior (such as click-through rate, installation rate).