ASO terminology and definition
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Keywords
"Keywords" in ASO (App Store Optimization) refer to the words or phrases that users enter into the search bar of an app store to find applications. They serve as a bridge connecting users' needs with apps, and are of crucial importance for an app's exposure and downloads.
From the perspective of ASO, keywords have the following characteristics and functions:
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Search Guidance: Users rely on keywords to search for their target apps. Precise keywords make it easier for an app to be discovered when users conduct searches.
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Impact on Ranking: App stores rank search results based on factors such as the degree of matching between keywords and apps. Reasonable selection and arrangement of keywords can improve an app's ranking.
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Source of Traffic: High-popularity and low-competition high-quality keywords can attract a large number of potential users, bringing more download traffic to the app.
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Target User Positioning: By analyzing the keywords that users are likely to use, it is possible to clarify the needs and interests of target users, facilitating targeted optimization.
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