Keywords

"Keywords" in ASO (App Store Optimization) refer to the words or phrases that users enter into the search bar of an app store to find applications. They serve as a bridge connecting users' needs with apps, and are of crucial importance for an app's exposure and downloads.

From the perspective of ASO, keywords have the following characteristics and functions:

Search Guidance: Users rely on keywords to search for their target apps. Precise keywords make it easier for an app to be discovered when users conduct searches.
Impact on Ranking: App stores rank search results based on factors such as the degree of matching between keywords and apps. Reasonable selection and arrangement of keywords can improve an app's ranking.
Source of Traffic: High-popularity and low-competition high-quality keywords can attract a large number of potential users, bringing more download traffic to the app.
Target User Positioning: By analyzing the keywords that users are likely to use, it is possible to clarify the needs and interests of target users, facilitating targeted optimization.

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Keywords