Metadata

Definition

Components

1. Basic Information
   • Title: The name of the application should include core keywords (such as "fitness tracking"), and the character limit varies by platform (App Store allows 30 characters, Google Play allows 50 characters).
   • Subtitle (App Store Exclusive): A supplementary title that further explains the app's features (such as "Helps you focus for 10 minutes every day").
   • Keyword field: A unique 100-character field in the App Store used to cover high-traffic search terms.

2. Visual elements
   • Screenshots and Videos: Show the app interface and features. The App Store allows up to 10 screenshots, while Google Play supports 8.
   • Icon: The core of brand recognition, the first visual impression, affects click-through rates, and needs to be simple and comply with platform standards.

3. Text content
   • Description: Provide a detailed explanation of the application's value, including keywords and highlighting differentiation. Both the short and long descriptions on Google Play affect ranking.
   • Ratings and Reviews: Indirectly affect rankings, high ratings and positive reviews improve conversion rates.

4. Other attributes
   • Category: Select the most relevant application category (such as "Health & Fitness" or "Education").
   • Version update notes: Display new features or optimizations to attract installed users to update.

Why is it important?

1. Improve search visibility: Keywords in metadata directly affect the ranking of applications in search results.
2. Driving user downloads: screenshots, titles, and descriptions determine whether users click to download.
3. Adapt to the algorithm rules: The ranking algorithms of both stores rely on keyword density in metadata and user behavior data.
4. Enhance brand recognition: A consistent metadata style reinforces the brand image (such as Netflix's red-toned icon).

Metadata optimization strategies for the App Store and Google Play

Google Play Optimization Key Points

1. Title and Description:
   • The first 50 characters of the title should include 1-2 core keywords (such as "Yoga Course: Daily Training"), and the long description should naturally incorporate mid-tail and long-tail keywords (such as "Beginner Yoga Tutorial").
   • The short description should focus on a call to action (such as "Start your free training now!").
2. Localization and A/B testing:
   • Customize metadata for different language markets, such as using "clases de yoga" as a keyword for the Spanish version.
   • Verify the effectiveness of icons and screenshots through A/B testing.
3. Backward links and package names:
   • Package name (such as com.yoga.training ) can include keywords to improve search relevance.

General Best Practices

• Avoid keyword stuffing: Titles and descriptions should remain readable to avoid being demoted by the platform.
• Regularly update metadata: adjust keywords according to market trends (such as adding "Christmas promotion" for holiday marketing).
• Monitoring Competitor Strategies: Use tools (such as UPUP) to analyze competitors' keywords and visual designs.