Positions(App Ranking)

The importance of Positions/App Ranking in ASO

• Traffic entry point: The higher the ranking, the greater the probability that users will discover and download the app (according to statistics, more than 70% of users do not scroll through search results).
• Trustworthiness A high ranking makes users believe the app is more authoritative and popular.
• Competitor benchmarking: The effectiveness of ASO can be measured through changes in rankings, or by monitoring the dynamics of competitors.

How to optimize Positions/App Ranking?

Keyword optimization

• Choose keywords with high search volume and low competition (tool: UPUP).
• Place the core keywords in the title (such as "XX Camera - Professional Photo Editing Software").
• Use the keyword field to fill in long-tail keywords (such as "selfie camera, beauty filters, ID photo creation").

Improve downloads and retention.

• Guide real users to download through social media and KOL promotion.
• Optimize the first-time user experience (Onboarding) to reduce user churn.
• Set up a reward system (such as check-in points) to improve retention.

Optimize ratings and reviews

• Actively invite users to rate within the app (such as pop-up prompts after completing tasks).
• Respond promptly to user negative reviews, solve problems, and guide users to modify their comments.

Monitoring and Adjustment

• Daily tracking of keyword rankings and chart rankings (tool: UPUP).
• Adjust strategies based on data, for example: when the ranking of a certain keyword drops, increase the ASO investment for that keyword.