How can I find the best keywords for my application?

To create an effective keyword strategy that suits your application, follow these essential steps:

STEP 1: LEARN THE STRUCTURE OF EXISTING APPS

• Analyze Competitors: First, analyze your competitors. In 99% of cases, you are not the first to enter the market. Therefore, you will find a couple of competitors in the TOP rankings.
• Brainstorm Ideas: Collect all ideas for main keywords and their combinations.
• Build a Hierarchy: Organize potential pages logically. Typically, all applications have the following structure: Startup → View → ASO.

STEP 2: GATHER THE KEY MATRIX

Let’s take a query related to your app:

• Select Synonyms: At first glance, this may seem simple. Here are some synonyms that fit our category:
  • Promotion keywords
  • Key phrases
  • Keywords

You can easily find synonyms by examining Google search results. Just enter the word into the search engine and review the suggestions to note any nuances.

• Analyze Competitors’ Pages: Look at high-frequency synonyms used on competitors’ app pages. Use third-party tools to analyze their positions. Take each URL, copy it, and check its position in search results.
• Examine Keyword Difficulty: Desired keywords can be challenging to promote. Avoid choosing highly competitive keywords. Instead, use similar long-tail or short-tail keywords and promote them to reach higher positions. For example, if you want to promote an app with a specific keyword and aim for the first place, such a popular keyword may only get you into the TOP-250 due to high competition. Therefore, choose a similar but less competitive keyword.
• Select Keywords for the Title: The final step is to write a correct page title using a top keyword that represents your app. The main criteria for creating a title are:
  • Length: up to 60 characters or 6-10 words.
  • Use encouraging words.
  • Include your brand name to increase recognition.
  • Capitalize each first letter.

STEP 3: MAKE CONCLUSIONS

• Analyze Competitors and Their Structure: Review how competitors structure their apps and keywords.
• Gather the Keyword Matrix: The selection of keywords is just an initial stage in progress; without it, you won’t achieve your goals.

Start your successful promotion correctly. You can also use keywords from your developer console to promote using our service.