How should I promote my app?

Promoting your app effectively depends on its current condition, whether it is a new app or one that has already been on the market. Here are two general promotion strategies tailored for each type of app:

1. For New Apps
   If your app is new, start your promotion using Package Installs. This type of promotion will help your app gain keyword coverage, allowing you to later promote it with Keyword Installs. This initial boost is crucial for establishing a presence in the app store.
2. For Existing Apps
   If your app is already on the market, it likely has specific keywords associated with it. You can create a campaign targeting 3-5 keywords and promote them for about a week with hundreds of installs each day. It's important to remember that the effects of this promotion may not last indefinitely; if you notice a drop in ranking, you should order more installs to maintain visibility at the top of the search results.
3. Ongoing Support
   For additional guidance and tailored suggestions regarding app promotion, consider reaching out to our support team.

By employing these strategies based on the status of your app, you can effectively enhance its visibility and user engagement in a competitive marketplace.