How to make my application being found by the keywords search?

To ensure your application is easily found through keyword searches, consider the following strategies:

1. Keyword Selection
   Choose your keywords carefully. If your app cannot be found among the top 250 apps for a desired keyword, it may be labeled as "NOT FOUND." In this case, try selecting a more specific keyword where your app can rank within the top 250 in a particular market. If you notice that your app is found by an exact keyword but has low installs, it indicates that while some users discovered it, many did not. This could be due to market changes, such as new competitors emerging. You can revisit this keyword later but should initially focus on more accessible keywords for promotion.
2. Out of Rank Status
   If your app cannot be found with the chosen keyword, it may be marked as "OUT OF RANK." In this situation, consider using powerful keywords to track your positions; however, start promoting your app with long-tail keywords first. Once your app gains visibility through long-tail keywords, you can then begin targeting shorter keywords to improve its ranking.
3. Fresh Applications
   If your application is new, it is advisable to promote it using its package ID initially to establish visibility in the market. Once your application appears in searches, you can start promoting it with targeted keywords to attract organic users.
4. Continuous Monitoring and Adjustment
   Regularly monitor the performance of your chosen keywords and adjust them based on their effectiveness. If you notice a decline in ranking or visibility, consider ordering more installs to help maintain your app's presence at the top of search results.
5. Utilize Keyword Tools
   Use tools such as Google Keyword Planner or ASO tools like UpUp.com to identify relevant keywords that have high search volumes and low competition. This research will help you select effective keywords that can improve your app's discoverability.

By implementing these strategies and continuously optimizing your keyword choices, you can enhance the chances of your application being found through keyword searches.