Why I have to promote by the keywords?

Promoting your app using keywords is essential for several reasons:

1. Effectiveness for Established Apps
   Keyword promotion is particularly effective for apps that already have a sufficient number of installs. By leveraging keywords, you can enhance your app's visibility and appeal to a broader audience.
2. Combining Keywords
   Running campaigns for multiple specific keywords simultaneously can yield better results. This approach allows you to capture a wider range of search queries, increasing the chances of attracting users.
3. Improved Rankings and Visibility
   Boosting your app with keyword installs will help it rank higher in search results. As your app’s ranking improves, it gains more visibility, leading to increased opportunities for organic traffic.
4. Faster User Discovery
   When users search for apps, having a high ranking through effective keyword promotion helps them find your app more quickly. Being at the top of search results significantly enhances the likelihood of downloads.
5. Organic Installs Post-Promotion
   After your app appears on platforms like Google Play or the iOS App Store, effective keyword promotion can lead to a surge in organic installs, further solidifying your app's position in the market.

By focusing on keyword promotion, you can strategically enhance your app's performance and reach within the competitive landscape of app stores.