How to Conduct Keyword Research

2025-01-06

How to Conduct Keyword Research

In App Store Optimization (ASO), keyword research is a crucial step for increasing the visibility and download rates of applications. By implementing effective keyword strategies, developers can ensure that their apps are discoverable when users search. Here are the detailed steps and methods for conducting keyword research.

1. Identify Your App's Unique Selling Points

Start by analyzing the features and problems your app addresses. Identify the most unique functionalities of your app and the benefits users can gain from it. This will lay the foundation for your subsequent keyword selection.

2. Search for Related Keywords Using the Search Bar

Enter relevant keywords related to your app into the search bar of the app store and observe the autocomplete suggestions. These suggestions often reflect user search habits and popular search terms, providing valuable inspiration for your keywords.

3. Analyze Competitors' Keywords

Select competing products and analyze the keywords they use. This includes examining the keywords included in their titles, subtitles, and descriptions. Record the coverage and popularity of these keywords to understand which terms perform well in the market.

4. Classify Keywords

Categorize the keywords based on different types, including:

Brand Words: Terms associated with specific brands.
Competing Product Words: Terms related to competitors' products.
Industry Words: Commonly used terminology within the industry.
General Words: Broadly used terms that are not specific to any product or brand.
Derivative Words: Related terms derived from primary keywords.
Related Words: Other words related to main features or themes.
High-Heat Words: Currently popular terms with high search volumes.

5. Sort Classified Keywords

Sort the classified keywords considering factors such as:

Competition Level: Assess how competitive each keyword is in the market.
Popularity: Analyze the search volume of each keyword to determine its popularity.
Relevance: Ensure that selected keywords are highly relevant to your app's functions.

6. Grouping and Expanding Words

Generate more potential keywords by combining and expanding existing ones. For example, you can create phrases by combining multiple related words or use synonyms and variations to broaden your list.

7. Perform Language Localization

Conduct language localization for different regions to ensure that selected keywords are suitable for your target market. This includes not only translation but also considering cultural differences and user habits to enhance user experience.

8. Continuously Monitor and Optimize

Keyword research is not a one-time task. As market trends and user needs evolve, regularly update your keyword list and conduct tests to ensure their effectiveness and relevance. Use A/B testing to evaluate the performance of different combinations, allowing you to optimize your ASO strategy.

Conclusion

Effective keyword research is a vital component of ASO success. By thoroughly analyzing the market, competitors, and user feedback, you can identify the most suitable keywords for your app, thereby enhancing its visibility and download rates in app stores. Mastering these techniques will help your app stand out in a competitive market environment.

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How to Conduct Keyword Research